A new era in women’s wellness launched in Brooklyn with the LIFT + GLO event, featuring a partnership between CO2Lift® and Pilote Pilates. The event explored how oxygenation can be boosted through both topical treatments and systemic movement. The experience was designed to show that a healthy glow and a strong body are the results of an integrated approach to long-term health.
CO2Lift®, developed by Lumisque Inc., is a patented carboxy therapy treatment that boosts skin oxygenation at a cellular level. By using topical technology to stimulate the Bohr effect, the treatment helps the body deliver oxygen to the skin, supporting hydration and vitality. This science-backed approach is highly valued by professionals for its ability to produce visible results through natural processes.
The activation, held at Pilote Pilates’ intimate Brooklyn studio, invited guests for a private Pilates session where they wore the CO2Lift® mask throughout their workout. The exercises were designed to boost heart rate and circulation, which naturally enhanced the oxygen-infusing properties of the treatment. Lana Kerr, CEO of Lumisque, noted that oxygen is an essential component for the body’s ability to renew.
The evening also introduced the mission of HERgevity, a movement dedicated to advancing female health education and proactive care. Nina Lato, SVP of Marketing and Retail for CO2Lift®, stated that the goal of HERgevity is to encourage women to invest in their bodies consistently. The movement aims to broaden the scope of women’s wellness to include skin health, hormones, and longevity.
The success of the Brooklyn launch is the first step in a broader national initiative to expand HERgevity and LIFT + GLO experiences. These future activations will continue to provide women with education and immersive tools to prioritize their health. By combining science, movement, and advocacy, CO2Lift® and Pilote Pilates are introducing a new standard for holistic women’s wellness.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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